MARKET INSIGHT

The inbound market is at an all-time high.

42.68M

Foreign visitors to Japan in 2025 (record pace)

¥9.5T

Inbound visitor spending in 2025 (all-time high)

In 2025, foreign visitors to Japan hit a record 42.68 million (up 15.8% YoY), spending ¥9.5 trillion. Yet only a fraction of businesses capture this growth. Most lack the expertise to target overseas search keywords, craft multilingual social campaigns, or optimize their Google Maps presence — and keep missing inbound demand. Language barriers and cultural gaps are holding them back.

Sources: Japan National Tourism Organization (JNTO) "Visitor Arrivals" / Japan Tourism Agency "Inbound Consumption Trends Survey" (2025)

Explore our services
OUR SERVICES

Three essential inbound channels, combined for maximum impact.

SEKAINITODOKE covers every inbound touchpoint — pre-trip, in-trip, and post-trip — through three approaches: search intent, interest-based reach, and local presence.

Google Ads Management

Deliver ads to high-intent inbound visitors by country, region, and language.

  • Search ads
  • Target / keyword strategy
  • Conversion tracking & optimization

Instagram/Facebook Ads Management

Reach potential customers who haven't searched yet with Instagram & Facebook.

  • Instagram / Facebook ads
  • Creative delivery & optimization
  • Retargeting

Google Maps Optimization (MEO)

Connect with visitors before and during their trip through Google Maps search.

  • Google Business Profile optimization
  • Multilingual support
  • Local search optimization
SERVICE CONCEPT

Everything from ad management to creative production and reporting — fully online

SEKAINITODOKE consolidates every touchpoint online — delivering fast, transparent advertising operations.

Fully online — fast and efficient

From kickoff to delivery, everything runs online — no waste, fast launch.

Form accepted 24/7

Inquiries are accepted via our form, anytime — 24 hours a day.

Response within 1 business day

Our team responds within 1 business day. (Weekdays 10:00–18:00 JST)

Transparent pricing

Ad spend is paid directly from you to Google & Meta — fully transparent.

PRICING

Pricing Plans

Choose from 4 plans tailored to your business size and goals. (From ¥50K/mo + ¥100K ad spend)

Transparent pricing — ad spend goes directly to Google & Meta

Easy Start Plan

For those who want to start small

¥50K/mo

Ad spend from: From ¥100K/mo

  • 1 channel (Google / Meta / MEO)
  • Basic keyword strategy
  • Creative production (up to 2/month)
  • Monthly report
POPULAR

Light Plan

For full-scale single-channel campaigns

¥100K/mo

Ad spend from: From ¥200K/mo

  • 1 channel (Google / Meta / MEO)
  • Keyword strategy & ad trafficking
  • Creative production (up to 5/month)
  • Monthly report + weekly progress
  • A/B testing

Standard Plan

For multi-channel combinations

¥150K/mo

Ad spend from: From ¥500K/mo

  • 2–3 channel combination
  • Advanced targeting strategy
  • Creative production (up to 10/month)
  • Monthly report + weekly progress
  • A/B testing + monthly strategy review

Premium Plan

For large-scale, multi-market operations

Custom

Ad spend from: From ¥1M/mo

  • Full customization across all channels
  • Dedicated team
  • Unlimited creative production
  • Detailed reports + weekly strategy calls
  • Multilingual & multi-country support
STANDARD SERVICE

Initial Setup Fee

¥50,000 one-time

Standard service · Done together online

From account creation to access configuration — our specialists guide you through it online.

  • Google account creation
  • Google Ads account setup
  • Google Business Profile registration
  • Meta Business account setup
  • Instagram integration
  • Credit card payment setup
  • Permission & access configuration

※ Ad spend is paid directly from your account to Google & Meta. SEKAINITODOKE never handles or advances your ad budget.

HOW TO START

How to Get Started

Just 5 steps — fully online.

01Free Diagnosis
↓
02Online Consultation
↓
03Quote · Contract
↓
04Campaign Launch
↓
05Monthly Optimization
FREE INBOUND DIAGNOSIS

Free Inbound Readiness Diagnosis

Answer a few simple questions and enter your URL — AI will score your inbound readiness.

STEP 1 / 2

Business Basics

Disclaimer

This diagnosis is a reference-only AI analysis based on public information. It does not guarantee actual customer acquisition results. Scores and suggestions are approximate, and real outcomes vary by business, region, and timing. Please consult a specialist before making important advertising decisions.

CASE STUDY

Case Studies & Results

A selection of results achieved through actual ad campaigns.

Real Estate for Overseas Investors
Inquiries +220%

Real Estate for Overseas Investors

  • Industry:Real Estate
  • Area:Taiwan / Hong Kong / Singapore
  • Monthly Ad Spend:¥500,000
  • Period:6 months

Targeted high-purchase-intent overseas investors with Google Search ads instead of information-seekers. By concentrating a limited budget on searches that drive inquiries, high-quality leads grew 3.2×.

Regional Government & Tourism DMO
PV +240%

Regional Government & Tourism DMO

  • Industry:Tourism & Government
  • Area:USA / Canada / Europe
  • Monthly Ad Spend:¥800,000
  • Period:8 months

Designed ads around "experiences and stay value" that resonate with Western travelers. Combining Meta ads for latent-demand discovery with Google Search ads to drive interested users to tourism sites, site visits grew 3.4×.

Tourism Experience & Attraction
Visitors +85%

Tourism Experience & Attraction

  • Industry:Tourism Experience
  • Area:USA / Australia / Europe
  • Monthly Ad Spend:¥300,000
  • Period:4 months

Captured latent demand from users "actively searching for experiences" with Google Search ads, and strengthened visibility during comparison and consideration through MEO. By building an in-trip acquisition funnel, visitor numbers grew 1.85×.

Local Restaurant
MEO-Sourced +110%

Local Restaurant

  • Industry:Restaurant
  • Area:Local Area
  • Monthly Ad Spend:¥150,000
  • Period:3 months

Maximized visibility on "near me" searches and Google Maps through Google Business Profile optimization and review cultivation. Foot traffic via Google Maps grew 2.1×.

Onsen Ryokan Booking Growth
Bookings +150%

Onsen Ryokan Booking Growth

  • Industry:Accommodation
  • Area:Taiwan / Hong Kong / Southeast Asia
  • Monthly Ad Spend:¥400,000
  • Period:6 months

Rebuilt the appeal of "Japanese onsen experiences" for overseas audiences and reached latent demand via Meta ads. Combined with multilingual landing pages, direct bookings from abroad grew 2.5×.

Retail Tax-Free Sales Growth
Tax-Free Sales +130%

Retail Tax-Free Sales Growth

  • Industry:Retail
  • Area:Taiwan / South Korea / China
  • Monthly Ad Spend:¥250,000
  • Period:5 months

Stimulated visit intent with Meta ads before arrival and captured "tax-free shop near me" searches with Google Ads. Combined with MEO, foreign visitor foot traffic and tax-free usage grew 2.3×.

FAQ

Frequently Asked Questions

Common questions about our inbound advertising services.

Pricing

Advertising

Initial Setup

Operations

Cancellation

CONTACT

Contact & Free Consultation

Feel free to reach out. Our team will review your details and get back to you shortly.

STEP 1 / 4

Basic Information